In this news report on Karina Web, we dive into the details of Meta’s latest initiatives in the AI space for advertisers. Meta, on Thursday (Oct. 2, 2025), unveiled several new generative artificial intelligence (AI) and creator solutions for advertisers, according to a company blog post. These rollouts, which land ahead of the busy holiday period, reflect Meta’s continued efforts to shore up appeal to advertisers by betting on emergent AI technology and building on existing offerings like its Advantage+ suite of automated ad products.
A key addition is Business AI, a turnkey agent designed to help small- and medium-sized brands easily offer AI-powered product recommendations and sales guidance across ads on Facebook and Instagram, messaging threads, and their own websites. Business AI is intended to bypass some of the typical hassle that could come with using an AI agent, including high costs and complicated configuration. The tool learns from a brand’s existing social posts, ad campaigns, and website to offer more personalized responses to consumers. Eligible businesses in the U.S. can now set up Business AI on their websites and ads on Meta platforms.
Meta also introduced a new AI chat experience within its Ads Manager and Business Support Home called Meta AI business assistant. This assistant is designed to help brands optimize campaigns, receive AI-driven recommendations, and resolve account problems, such as managing disabled accounts and daily spend limits. The debut of this assistant follows the global rollout of Meta’s opportunity score tool, which reflects how optimized a brand’s campaign is on a scale of 0-100 and offers recommendations. Meta AI business assistant will only be available to select small businesses this year, with plans to broaden availability in 2026.
Expanding its Advantage+ tools, Meta is adding more features, including an AI-generated music feature within its video generation tool and an AI dubbing feature to help brands optimize their creative for multilingual audiences. As part of its image generation tool, Meta will introduce a persona-based image generation feature that creates several different versions of an ad, each designed to cater to a specific audience.
At the same time, Meta is making it easier for brands to team up with creators on Facebook and Instagram. The company is adding more tools for creator discovery, including a Facebook creator discovery API, which allows brands and third-party partners to search for creators using keywords and view key stats like audience demographic and average engagement rate. Access to the Instagram Creator Marketplace API is also being expanded to all advertisers and third-party developers in the countries where the tool is already available.
Notably, the company is adding to the available creator content recommendation types in its Partnership Ads Hub with AI-recommended Collabs that brands can easily turn into partnership ads, a feature set to arrive this fall.
Other announcements include new AI ad experiences, such as a tool currently in testing that uses generative AI to display a personalized page with details about a brand and its products after a consumer clicks on an ad. Meta will also begin testing the ability for consumers who upload a photo of themselves to virtually try on clothing from an ad.
Finally, the company is expanding access to its AI sticker call-to-action (CTA) feature, which offers brands the ability to craft a more appealing CTA within their ads, to additional advertisers globally for Facebook Stories, and is testing it on additional formats including Facebook Reels, Instagram Stories, and Instagram Reels.
Source: marketingdive.com
